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It’s all about community on the Internet, business and social networks “link” to websites that are relevant to their vision by “inbound” and “outbound” links. Recently, a lot of attention has been focused on the importance of inbound links as one criterion that can enhance the Google Page Rank of a website.
That inbound link to your website is an outbound link from the other website and while they are secondary in terms of the Page Rank system, they are still important and should be selected with just as much care.
It is the relevancy of the link that is the key issue, whichever type of link it happens to be. If you have an inbound link on your website that has nothing to do with your content, it will not have the same value as the one that is related. For example, if your website content is focused on bamboo plants, an inbound link from a website that is focused on bamboo furniture, flooring or decorative items will give your Page Rank a boost where a link from a pizzeria site will not.
Not to overlooked is also the importance of the value of the website that gives you an inbound link or the website that you want to link to. Here the critical question is about “authority.” An authority website is one such as Wikipedia or the NYTimes. These websites offer a huge knowledge base of content and provide a good example of what is required to earn this reputation.
When a person what to know about a particular subject, they will seek out the website that provides them with the most comprehensive information which includes outbound links to their sources. Using our example of bamboo plants, imagine that www.bambooisforyou.com offers an A to Z reference on the plant, its uses, industry news, consumer reviews and related services and products, with outbound links to the Bamboo Growers Association, Bamboo Importers Directory and the Organization to Preserve Bamboo. A person searching for information on this subject would definitely feel that the website was an authority.
The outbound link to authority websites is given from this perspective. When you request to link to the website, in order to secure this your website must provide the authority website with value-it must relate to their realm of influence. If they visit your website and see nothing of value to them, there is no reason for them to grant the request. What you offer on your website must also increase the value of the websites that are on the other end of your outbound link.
There are some that believe if you give visitors links to other websites they will never return. In reality these are the websites that people remember the most because they helped them find what they needed. Becoming an authority on your product or service and giving your visitors links to the authority websites is the way to thrive as a member of the Internet community.
Tags: inbound links, links, SEO
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So true and rightly said. Linking is the way to go since we live in a mutually cohabitant society and even the internet is likewise.
I truly like the look and feel of your blog theme here mister. Very professional, clean and articulate….:-)
http://www.ShawnDrewry.com
Thanks! I’ve got new knowledge here
When I first started building websites I held that very same fear about losing them to another site, but couldn’t have articulated it well then. It seems very naive now and I can chuckle about it. I didn’t want to have a link page at all. As if I could have held my visitors captive anyway, ha! You’re right, my favorite sites are ones that give me lots of roads to meander along and they’re the ones I always visit again and again. Great post!
Thanks for posting this great blog. The subject is intriguing to me. I hope you post more about it . It gave me more deeper insight.