Every webmaster and blog owner wants his site to be at the top of search engine rankings; after all, the higher his site ranks in the search engines, the more visitors he will potentially get to his site. Most people who use search engines don’t look past the first page of search results, so ranking high in the results is important.

There are two main methods through which webmasters can increase their search engine rankings-and, therefore, increase their web traffic. These are SEO, or Search Engine Optimization, and Google Adwords. Which is best? Well, each has benefits and drawbacks. Here, we will contrast the two methods in order for webmasters to decide which method is best for their sites. Continue to read this article »