Age of domain name
Many people may be surprised to learn that age is actually an asset in the world of websites. That is, at least in the context of search engine results. Age of the site is one of the deciding factors in how search results are ranked. Older, more well-established sites are generally viewed more favorably and given a higher ranking than newer domains.
This is largely a result of spam and pop-ups. A large number of domain names are registered for short-term use for spam. This leads to the view that sites must be a bit older in order to be reliable. A domain’s age is not determined just by how long it has been around. The age is calculated by considering how long the site has been in use, the last time its content was updated, the date the domain was registered, and the amount of time the domain is registered for. When registering a domain, owners have the option of registering for one, two, five, or ten years, depending on the circumstances. Websites that have registered their domain names farther into the future show that they intend to be around for awhile, thus upping their credibility and minimizing the chances that they are spam. Continue to read this article »
